The Entertainer has improved online sales by 32 per cent since the introduction of its new website, developed by LiveArea.

Website speed has increased by 18 per cent, while conversion rates have increased by 13 per cent since the new site launched.

The toy retailer implemented SAP Commerce technology with LiveArea. The solution provided the infrastructure for a content-led, visual, interactive and responsive online user experience.

Enhancements included a mobile-first approach, a streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search, and a ‘Present Finder’ tool.

Phil Geary, chief marketing officer at The Entertainer, commented: “We are constantly striving for the best possible customer experience, as well as looking for avenues to take our products to different channels and geographies - that’s why we decided to create a brand-new state-of-the-art website - crucially, we wanted to create a truly intuitive site that reflected our brand and its purpose.”

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