Ted Baker opens new online store

Ted Baker has launched a custom-tailored online store as part of its digital-first strategy and plan to expand its international footprint.

The new store is built on a multi-storefront headless solution by BigCommerce, the Open SaaS e-commerce platform.

The fashion brand is using the technology to operate multiple unique storefronts and is using the platform’s partner network to strengthen the business as a digital-first brand.

BigCommerce also worked with Wunderman Thompson Commerce to integrate Bloomreach’s content management solution and search and merchandising solution into Ted Baker’s new store.

Ted Baker will now manage its global online presence from a single store, with the company’s 12 regional storefronts fully localised.

Shoppers will be able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars, and euros.

“Central to Ted Baker’s future-looking growth strategy is adopting a digital-first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe,” said Leon Shepherd, chief information officer, Ted Baker.

“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”

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