Sainsbury’s Nectar360 chooses CitrustAd for retail platform launch

Nectar360, part of the Sainsbury’s business, has partnered with CitrusAd to launch a retail media platform.

The platform will enable brands and ad agencies to launch targeted sponsored product, banner advertising and return on investment (ROI) reporting and analytics across the Sainsbury’s website.

Nectar360 owns and operates Nectar, Sainsbury’s loyalty programme, and builds loyalty and personal connections with customers for the biggest UK and global brands.

The partnership aims to deliver an enhanced understanding of Sainsbury’s e-commerce space, which has seen a significant increase in demand during the pandemic.

The new platform will enable brands to create customer-led ecommerce campaigns with real-time reporting that allows for insight, learnings, and in-flight campaign optimisation.

In the past, advertisers could pre-buy a tenancy slot for sponsored products, but without the data and metrics to measure the effectiveness of a campaign.

“We set out to create an easy to use, self-serve performance-based retail media platform that offers our brands the best in terms of digital campaign design, delivery and measurement, whilst enhancing and maintaining our customers online shopping experience,” said James Moir, managing director at Nectar360 The end result is a platform powered by Nectar360 data in partnership with CitrusAd.”

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