Radley, the handbag and accessories retailer, has launched a digital in-store shopping as part of a push to expand its omnichannel strategy.

The company says its new ‘Order in-store app’, powered by OneStock technology, will enable customers to access its entire range regardless of where in the firm’s store or warehouse network a product is located.

The collaboration will enable Radley to unify its inventory and deploy the new fulfilment channel across its 32 stores in the UK. Orders will be delivered from the most appropriate store or distribution centre, in addition to a Click and Collect option.

Francis Rodrigues, head of IT at Radley, said they had launched the app in a bid to “create an in-store digital shopping experience for our customers offering more product options, higher stock availability and an improved click and collect offering”.

Radley is also implementing a mobile point of sale system in stores to improve checkout speed. Transactions will be managed via OneStock’s app, which uses PayPal Here’s technology to process payments.

Romulus Grigoras, chief executive at OneStock, said: “By using technology that encourages customers to shop in-store, Radley is creating an optimised omnichannel experience.”

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