Prada launches personalised customer profiles and products

Prada is launching new customer profiles and products in a bid to create a more personalised experience for those shopping in-store and online.

The luxury fashion retailer said it will use Adobe’s 3D applications to personalise products and produce prototypes in real time, with customers opting into the new services able to see recommendations based on past purchases.

Prada is using technology that combines large amounts of existing data to help build the new customer profiles.

It will be rolled out across all of Prada’s brands including Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa.

The company said its new strategy will “increase loyalty and revenue” for the business.

Commenting on the news Lorenzo Bertelli, marketing director and head of CSR at Prada Group, said: “This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content.”

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