Fashion Retailer New Look has deployed a new digital platform to enable it to manage and map its supplier network more effectively.

Through the platform, the company said it can monitor and manage supplier data with greater accuracy and depth which allows the company to fully understand and measure the social and environmental impact of its sourcing decisions and meet emerging regulatory requirements with confidence.

Insights are also fed through to New Look’s proprietary enterprise data platform which the firm said allows for effective, real-time changes to its supply chain.

Since the end of April, 100 per cent of the retailer’s core suppliers have been live on the TrusTrace platform.

All future suppliers will also be onboarded to the platform.

New Look claims the integration will unlock even greater operational visibility, enable smarter decision-making, and ensure traceability data flows seamlessly throughout the organisation.

New Look added that the move marks a “significant step” in its journey to use technology and data to build a more transparent, responsible and future-ready supply chain.

“At New Look we are always looking at ways we can digitally innovate to improve our operations and enhance our sourcing strategy,” said Sue Fairley, head of ESG, quality and sourcing at New Look.

She went on to say that the new platform means that the company can “confidently” trace its products through the value chain, support its sustainability goals, and ensure it is “operating in a way that’s transparent and accountable.”

The announcement follows the news last month that New Look secured a £30 million investment from its shareholders to improve its digital transformation and online experience.

The fashion retailer said that as part of the move it will implement technology that uses data and AI to provide New Look customers with hyper-personalised marketing and a tailored shopping experience, leading to higher satisfaction and lower return rates.

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