Smartphone measurement developer MySize has announced it is developing an AI-driven sizing platform for pre-owned clothing retailers.

The new app is designed to help online shoppers find their correct size in second-hand fashion.

In the US, the pre-owned clothing market is estimated to be worth around $30 billion, according to the company. This is expected to reach $80 billion by 2029.

Many pre-owned garment retailers offer clothes from a wide variety of brands, which use different measurements and sizing charts, and so it can be difficult for customers to identify which size they are.

The Israeli company said that additionally, vintage items are often based on sizing models which are no longer relevant in the fashion industry today.

The MySize app, which uses sensors already built into customers’ smartphones, can obtain clothing sizes in any brand’s apparel via its algorithm.

“MySize’s primary mission has always been streamlining the online shopping journey for both the customer and retailer alike. With this new solution in development, we are targeting a need that’s so far gone unaddressed and unacknowledged by the industry,” said Ronen Luzon, chief executive and founder of MySize. “We expect this solution will be the make-or-break factor in ensuring a customer can make the final leap to purchase a preloved item with the aim of having a major impact on our retailers’ bottom lines."

Added Luzon: “By creating an industry-first, unique solution that specifically addresses preloved apparel, we’re clearing the way for even more expansion in the market.”

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