Morrisons has selected IRI to further develop its customer insight and personalised marketing.
The supermarket chain will use IRI’s Retail Private Cloud solution, which takes customer data and uses predictive analytics to listen to customers and serve them better.
Morrisons stated that it selected IRI because of its ability to analyse customer and sales information and provide detailed insight and intelligence which will benefit customers and suppliers.
Andy Atkinson, Morrisons’ group customer and marketing director, said: “Listening hard to our customers and responding quickly wherever possible continues to help us improve customers’ shopping trip. We’re looking forward to working with IRI and understanding our customers even better.”
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Supermicro and NVIDIA’s AI Solution for Retailers
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
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