Over half of UK shoppers are concerned about food shortages for Christmas, according to a new study.

Research from end-to-end managed services provider Ensono, which surveyed 2,000 UK consumers, also found that 71 per cent have started to notice shortages in stock in major supermarkets over the past three months.

“Over the last 18 months, retailers have faced a ‘perfect storm’ of challenges, including lockdowns, unprecedented consumer demand, and a complex web of global supply chain disruption,” said Simon Ratcliffe, principal consultant, Ensono. “In many ways they have risen to the challenge, keeping inventories stocked and becoming an invaluable source of stability for consumers.

Ratcliffe added: “With customers fearful of shortages this Christmas, retailers need to deliver a consistent and reliable customer experience for shoppers – both online and in-store. Customer loyalty is currently very fluid, so grocers who can navigate this period successfully have a great chance to build a loyal cohort of customers into the new year.”

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