Molton Brown boosts conversions with social commerce
Written by Peter Walker
20/01/20
Molton Brown has seen a threefold uplift in conversions after introducing onsite social commerce technology.
The bath and body fragrance brand also saw the average order value of customers who engaged with the site’s social commerce elements increase by 38 per cent.
The retailer is partnering with Curalate to enrich its social offering, sourcing customer and brand lifestyle images from Instagram to display in a dedicated ‘Love it & Share it’ gallery section and directly on product display pages.
“Our Instagram feed is a popular source of inspiration for our followers,” said Rowan Luckie, global digital director at Molton Brown. “By bringing this content onsite and making it shoppable, we are connecting with our customers in a meaningful way by helping them visualise our products in their lives.”
Shoppers who visited the shoppable gallery spent over four times longer browsing Molton Brown’s website during this time too.
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