Missguided has partnered with e-commerce delivery company Inpost to launch a QR-code returns service.

The label-free returns service called Instant Returns enables customers to sending items back using a QR code on their phone, without the need for printed labels.

Missguided is the first UK retailer to roll out the service, which also negates the need for a designated drop-off point.

In order to use the service, shoppers will need to scan their QR code at the locker and put the parcel inside in a process that takes as little as 10 seconds.

The recent boom in online shopping has driven a surge in demand for returns, yet they remain a difficult and inconvenient part of the online shopping journey – with 83 per cent of people who shop online saying retailers should do more to make the returns process as easy and fuss-free as possible.

Research commissioned by InPost – based on a survey of over 2,000 online shoppers conducted by Opinium – reveals that many shoppers don’t have access to printers at home to print returns labels, including as many as 44 per cent of digitally native Gen Z and millennials (18-34 year olds). In addition, two-thirds (66 per cent) of this younger cohort would rather use a code that can be scanned on their phone than put a physical label on their parcel.

Nick Bamber, chief growth Officer at Missguided said: “We’re really excited to be able to offer our customers even more choice when it comes to returns. Keeping things super simple and convenient for our shoppers is more important than ever, especially given how much of their shopping experience is already on their mobiles. Having the option to send returns back within seconds, using just a phone, is exactly the type of innovation that will appeal to our customer base.”

Jason Tavaria, chief executive at InPost UK said: “We know that returns are one of the most painful parts of the e-commerce journey and can be stressful and time-consuming. So InPost have built a solution that takes away the pain and ditches the label, making it possible to return items in seconds whilst at super convenient locations. It also helps reduce the wasted returns labels that retailers send in their packaging.”

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