M&S launches partnership with Benefit Cosmetics

Marks & Spencer (M&S) has launched a new partnership with Benefit Cosmetics.

The beauty brand’s collection will now be available across 700 M&S locations and online.

Five stores will have a Benefit Cosmetics counter.

“We are so pleased to be welcoming Benefit Cosmetics as our latest partner as we continue to introduce dynamic third-party brands to complement our own beauty offer, helping us become more relevant, more often for our customers,” said Tara Singleton, head of beauty, M&S. “Beauty plays a big part in our ‘Brands at M&S’ strategy as we know brands such as Benefit Cosmetics inspire loyalty and repeat purchase around their cult products and therefore play an important role in how and where customers shop.

“Bringing these brands to M&S.com and selected stores, will give customers – both existing and new – more reasons to shop with M&S.”

The move follows the retailer's partnership with global skincare and make-up company Clinique earlier this year.

“The launch of Benefit Cosmetics on M&S reflects our commitment to making our products accessible, we are passionate about building a beauty community for all and delighted to be joining M&S Beauty," said Sarah Harbon, general manager, Benefit Cosmetics. "The partnership will provide a unique omnichannel opportunity for new and our existing customers to easily shop and discover the UK’s no. 1 Prestige Makeup brand alongside leading British retailer, M&S.”

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