Ikea to roll out second hand marketplace to five countries

Ikea has announced it will launch its second hand marketplace in Spain, Norway, Portugal, Poland and Sweden later this week.

The platform will enable customers to buy and sell pre-owned Ikea products locally.

Ikea said the move supports the firm’s aim to make sustainable living accessible and affordable, as well as helping to extend the life of its products and reduce waste.

The launch of the marketplace follows successful pilots in Spain and Norway last year.

The company said that it gained valuable insights into customer preferences, pricing models, and operational challenges in the second hand market during the trial.

Ikea said that employees at the company have been some of the first sellers to ensure the platform is filled with products before it opens to the wider public.

By scaling the marketplace across multiple countries, Ingka said it aims to reach a milestone of 170,000 listings in 2026.

The new marketplace is part of Ikea’s strategy to expand its omnichannel business and introduce new digital business platforms, which the company said will make shopping more convenient.

To list their product, sellers scan their Ikea item, with the platform gathering relevant information such as instant price recommendations, professional product photos, and accurate measurements.

Each listing includes detailed descriptions, assembly guides, and care instructions to support buyers.

Ikea said that sellers can choose between receiving cash or boosting their earnings with a 15 per cent topped-up Ikea digital refund card.

“Our ambition is to build the most vibrant and inclusive community where people connect with each other and with Ikea to make home furnishing pass-on easy, accessible, and rewarding,” said Kirsten Andersson, managing director for platform & marketplaces at Ikea Retail (Ingka Group). “In markets where the service is already live, we’ve seen strong demand for bedroom furniture, storage solutions, and living room seating.”

According to a study by Ikea-owner Ingka Group in collaboration with research firm GlobeScan, 52 per cent of younger people regularly buy second hand furniture or household items to save money.

The research found that the global second hand furniture market is growing rapidly, with a projected annual growth rate of seven per cent, reaching $43 billion by 2030.

Ingka’s research found Ikea products already make up around nine per cent of the second hand market in Europe and four per cent at a global level.



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