Amazon has announced it will close all Amazon Go and Amazon Fresh stores as it focuses on expanding Whole Foods Market and home delivery.

This week, the e-commerce giant revealed plans to open more than 100 new Whole Foods Market stores over the next few years, with the company converting various Amazon Go and Amazon Fresh locations as part of this strategy. This will also include the expansion of Whole Foods Market Daily Shop, which provides a broad selection of natural and organic groceries.

Whole Foods Market has seen 40 per cent sales growth since Amazon bought it in 2017, with the brand expanding to upwards of 550 locations.

Amazon is also planning to expand its same-day delivery service to "many more" communities this year following "strong customer feedback".

The company currently offers grocery delivery in over 5,000 US cities and towns.

According to the business, its online grocery delivery service has experienced "remarkable growth", with it delivering more groceries at faster speeds than ever before in 2025.

"While we've seen encouraging signals in our Amazon-branded physical grocery stores, we haven't yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion," said Amazon. "After a careful evaluation of the business and how we can best serve customers, we've made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores."

Amazon said that its Amazon Fresh stores provided "valuable insights" and served as "innovation hubs" to develop its Just Walk Out technology.

With the technology now used by external organisations, such as hospitals, arenas, and cafeterias, Amazon said it would build on this success by using the technology for its own operations.

More than 40 of the company's North American fulfilment centres are using it in breakrooms to help employees "maximise break time" by grabbing meals without checkout delays, with "many more" planned for 2026.

Last week, Amazon announced that a select group of Londoners can now get their Amazon orders delivered in just half an hour. Amazon Now, a 30-minute delivery service, is currently being piloted in Southwark in south east London - with it expected to reach other parts of the city in 2026.

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