Levi Strauss & Co is developing an integrated agentic AI orchestration platform based on a single ‘super-agent’ to simplify and automate task-oriented work across the organisation.

Created in collaboration with Microsoft, the super-agent is based on a complex framework integrated into Microsoft Teams and powered by Azure.

The agent integrates several advanced AI-powered sub-agents deployed across IT, human resources, operations, and other areas of the business.

Levi’s said that the new tool will act as an intelligent intermediary, drawing on the strengths of each specialised agent to provide better support, insights, and automation across the business, making complex and repetitive work more efficient and accessible.

The company is also rolling out Stitch, an AI assistant for shop employees, in 60 locations across the US, following a successful pilot programme.

The AI assistant provides the retailer's shop teams with on-demand access to product information, operating procedures and training materials through a mobile app.

The super-agent is currently under development and testing, with a launch expected in early 2026. This will be rolled out across global offices throughout the year.

The move marks a milestone in the company's multi-year digital journey and represents another step in its shift towards a direct-to-consumer (DTC) operating model, the retailer said.

Michelle Gass, president and chief executive at Levi’s said the super-agent will help teams work more efficiently.

“The new capabilities we are developing, along with the partnerships we’ve established, will accelerate our journey to become a $10 billion retailer and set new benchmarks for best-in-class agility, operational excellence and innovation in global retail,” she added.

Jason Gowans, chief digital and technology officer at Levi’s also emphasised the growing role of AI within the firm to boost the customer experience.

“From personalised experiences to automated workflows, we’re embedding AI throughout the organisation to create a more responsive, efficient business,” he said.

Levi’s products are sold in approximately 120 countries worldwide through a combination of retail chains, department stores, online sites and a global presence of approximately 3,200 retail stores and shop-in-shops.

The retailer reported net sales of $6.4 billion in 2024. .

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