John Lewis invests in e-commerce

The John Lewis Partnership has selected a new e-commerce platform to bring scalability and more flexibility to its online business.

The company will deploy the commercetools technology for johnlewis.com after seeing a 73 per cent jump in online business in the six months from 26 January to 25 July 2020.

The investment is part of a five-year company plan that aims to adapt to changing shopping habits and to get closer to customers, backed by £1 billion in investment in customer service and experience in-store and online.

But this is dependant on making £300m in annual savings by 2022 – so far, the company has announced 3,000 redundancies this year across stores and head office to get there.

The new software deployment offers the firm scalability and reliability as it migrates from its legacy e-commerce platform and onto a flexible API-first, microservices-led cloud service, said John Lewis.

In addition, the new software is designed to give the company the freedom to customise digital customer experience journeys when shopping in-store, online, using mobile apps or any other channel.

Mike Sackman, chief information officer at John Lewis Partnership, said: “We are super-charging our investment in online to adapt to changes in consumer behaviour. Our partnership with commercetools forms part of this.”

Dirk Hoerig, CEO of commercetools, said: “Brands rely on their ability to engage customers and meet needs that are constantly changing online and offline. A modern commerce solution, based on composable architecture, API-first and the cloud, delivers capabilities which allow our customers to meet peak demand, support omnichannel, adapt quickly to the market and realise value early and often.”

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