JD Sports to buy online sports platform for €140m

JD Sports has announced it will acquire an 80 per cent share of Spanish e-commerce sports brand Deporvillage for €140 million.

Deporvillage is an online only retailer focussing on the sale of specialist sports equipment for cycling, running, and outdoor.

The company launched in Spain in 2010 and has since expanded internationally with country-specific websites in Italy, France, Portugal, Germany, and the UK.

In the year to 31 December 2020, Deporvillage generated revenues of €117.8 million and delivered a profit before tax of €7.7 million. The gross assets at 31 December 2020 were €51.1 million.

Last week Iberian Sports Retail Group, JD Sports’ 50.02 per cent intermediate holding company in Spain, entered into a conditional agreement to buy the majority shares in the online platform.

Post completion, the management will retain a 20 per cent holding in the business and will continue in their roles.

JD Sports said that the acquisition will significantly increase its digital capabilities in the sports equipment market.

"Deporvillage has a strong consumer-centric approach and is the market leader in its categories in Spain with significant potential for further international development,” said Peter Cowgill, executive chairman, JD Sports. “We look forward to closing the transaction and welcoming the Deporvillage team to the Group."

Completion of the acquisition is subject to receiving antitrust clearance.

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