Gym King has reportedly received a multi-million-pound investment from JD Sports.
JD Sports, as part of the deal, has acquired a minority stake in the brand.
According to Drapers, the investment will be used to fast-track growth at Gym King and promote the brand’s international expansion across the US, Europe, and Asia.
“We have long admired the Gym King business and have increasingly recognised its potential as we’ve worked together in recent years,” said Peter Cowgill, executive chairman of JD Sports. “Investing in Gym King was a natural follow on to strengthen our partnership and is testament to the work Jay and his team have put in over recent years.”
Cowgill added: “The future for Gym King has a great number of opportunities and we are delighted to be part of that journey.”
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