JD is set to launch an augmented reality (AR) collaboration with Nike aimed at the TikTok community.
Launched in partnership with TikTok’s creative lab, the promotion will enable TikTok users to “try on” three colourways of the new Nike Air VaporMax virtually.
In addition, JD and Nike have created a unique music track for the hashtag challenge.
The news comes after Snapchat and Gucci launched a virtual shoe try-on in June 2020.
In July, consultancy Accenture said in a report that doubling the use of augmented and virtual reality technologies in retail environments could result in $66 billion of additional sales growth.
TikTok is increasingly becoming a fixture in the retail space; the social network said it will open its own brick and mortar outlet at Westfield London shopping centre last month.
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Supermicro and NVIDIA’s AI Solution for Retailers
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
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