JD and Nike launch augmented reality TikTok promotion

JD is set to launch an augmented reality (AR) collaboration with Nike aimed at the TikTok community.

Launched in partnership with TikTok’s creative lab, the promotion will enable TikTok users to “try on” three colourways of the new Nike Air VaporMax virtually.

In addition, JD and Nike have created a unique music track for the hashtag challenge.

The news comes after Snapchat and Gucci launched a virtual shoe try-on in June 2020.

In July, consultancy Accenture said in a report that doubling the use of augmented and virtual reality technologies in retail environments could result in $66 billion of additional sales growth.

TikTok is increasingly becoming a fixture in the retail space; the social network said it will open its own brick and mortar outlet at Westfield London shopping centre last month.

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.