Co-op poaches Tesco’s head of insight

Co-op has poached Tesco’s head of insight Nick Meagher to lead insight and research as part of its growing data, digital and loyalty team.

Meagher is set to join the retailer in September after a 3 year stint at Tesco as head of customer insight where he worked across the brand’s marketing communications, loyalty proposition and foresight.

He has also held global insight leadership roles with both Unilever and Mondelez International.

Meagher’s appoint follows the refresh of its Membership programme and launch of the Co-op app last year.

To date, more than one million Co-op Members have downloaded Co-op’s digital Membership app, while two million members have selected a local cause to support through membership.

Meagher has been appointed into the newly created role, reporting directly into Charlotte Lock – director of data, digital and loyalty at the Co-op – to drive the group’s membership ambitions, which the retailer says are key priority.

Meagher said: “For me, joining the Co-op is a great opportunity to be part of what must be one of the original, and certainly most enduring, purpose led businesses, founded long before the term was even coined.

“As an insights expert the way the group spans across both significant and everyday moments in customers lives, gives us a really precious resource in connecting data-sets to drive strong customer understanding and empathy.”

Working across the Co-op Group, Meagher will take on insight and research leadership for the Co-op’s Food, Insurance, Funeralcare, Legal, Community and Membership functions.

Lock said: “Nick is a first-class insight and research leader and his focus on purpose aligns with our Co-operative values and vision of co-operating for a fairer world.

She added:“Thanks to his loyalty club experiences, Nick will play an instrumental part in helping us to supercharge our membership commitments, as well as make meaningful differences to the lives of our members and communities.”

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