Social commerce platform HotUKDeals is introducing real-time price comparisons and a buy button via a new partnership with idealo.co.uk.

When searching for specific products on HotUKDeals, users can see the latest comments and deals posted by other members of the one million-strong community. But the new integration means users can also access up-to-date price comparisons for that item, along with a buy button taking them directly to the product on a merchant’s page. The functionality is routed through idealo.co.uk, which currently lists the best prices on over 650,000 products from 75,000 shops worldwide.

Fabian Spielberger, founder of Pepper.com, part of the HotUKDeals network, said: “By partnering with idealo.co.uk we’re giving our users a one-stop shop experience, giving them the current price line on millions of products across thousands of stores, deals and the ability to buy products via the HotUKDeals platform. Our members have a constant hunger for deal content and these features give our users another weapon in their ever expanding range of deal hunting tools.”

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