Gymshark has announced that Rich Sanders will become its new chief financial officer (CFO).

Sanders previously held the role of strategy director and interim CFO at the gymwear brand.

Sanders first joined Gymshark in March 2021 as the retailer's head of corporate finance after eight years at PWC.

He became Gymshark’s strategy director in October 2023 and has sat as interim CFO since November 2024.

Gymshark said that he will be responsible for ensuring the company continues to grow sustainably, improves its revenue and profit margin, and invests in the right places.

The new CFO will report directly to founder and chief executive Ben Francis.

“Over the past four years, I’ve had the privilege of witnessing the stellar growth of Gymshark first-hand," said Rich Sanders, Gymshark CFO. "I am continually amazed at the strength of the fundamentals of this business - having the best product and the best brand."

The move comes as Gymshark continues on its growth trajectory, with revenues jumping from £261 million to £607 million over the past five years.

The company has now also opened a US headquarters, stores in London, Amsterdam, Dubai and Manchester.

It will soon open its first US flagship store in New York.

According to the brand, it is he second British brand to achieve unicorn status without prior funding.

Speaking about Sanders' appointment, Gymshark chief executive Ben Francis said:
“Gymshark is entering the next chapter of its story - where we open more stores, continues to work with world-class supply chain to create the best possible product and become fully global. To get there, we need a CFO with resilience, ambition and sensibility."

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