Ocado Group has announced it has signed a deal to construct a large, automated customer fulfilment centre (CFC) for a “fast-growing European national retailer” which it did not name.

Under the agreement, Ocado said it will install its latest technology into the new centre, which will be opened during 2028. The site will be equipped with Ocado’s newly updated Re:Imagined technology suite, a comprehensive hardware and software package relaunched by the company on 21 July.

The suite includes its 600 series grocery fulfilment bot, an on-grid robotic picking machine, and a fully automated freezer.

The retailer said it expects to quickly transfer its existing online order volumes into the CFC. The site will use just over half of its capacity when it launches.

In June, Ocado signed a long-term ecommerce partnership with Asda. The agreement will see Ocado's Smart Platform technology rolled out across Asda's stores, fulfilment hubs, and online operations from 2027.

The partnership is designed to upgrade Asda's ecommerce infrastructure and support its efforts to strengthen its position in the highly competitive UK grocery delivery market.

Asda, Britain's third-largest supermarket group, operates about 1,100 stores and fulfils more than 700,000 online grocery orders each week. The retailer said Ocado's technology will be introduced across its website, mobile app, in-store picking systems and home delivery operations, enabling services including scheduled deliveries, rapid delivery orders and click-and-collect.


“I’m delighted that Ocado’s world-leading automation and robotics have been chosen to help drive forward the online operations of another leading retailer,” said Tim Steiner, chief executive of Ocado Group. “Together with our agreement with Asda earlier this year, this partnership highlights the growing demand for our solutions across the breadth of our technology offering.”

---