Express Gifts building omnichannel personalisation

Online retailer Express Gifts has renewed its partnership with Qubit with a view to provide data-driven customer experiences online.

The Qubit Pro platform will build more complex personalisations for customers, with both companies believing that product discovery is key to unlocking the mobile channel in terms of engagement and conversions.

Craig Elwell, head of e-commerce at Express Gifts, noted how digital is the key to significant growth in the retail industry. “It’s where our customer is spending more of their time, and it’s where we need to be creating customer journeys that really resonate,” he noted.

“With the combination of both Qubit Pro and Qubit Aura we’re channel agnostic, and can build personalizations which convert new visitors and keep existing customers loyal.”

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