eBay UK has become a patron of the British Fashion Council (BFC).

The online marketplace joins brands from across the fashion industry, including M&S, Mulberry, and Selfridges, in the Council’s aim to “make a positive change” in the sector.

eBay said that it will advance the work that the BFC does by driving awareness of sustainable fashion for buyers and sellers on its platform, as well as progress innovation for re-use and resale items.

“We are thrilled to welcome eBay UK as BFC Patron and for their support of the fashion industry. E-commerce is a major part of the fashion industry, helping to raise the profile of many British designers and brands among a global audience,” said Caroline Rush, chief executive, BFC.
“As the fashion industry increasingly looks to reduce its impact on the environment, eBay’s marketplace model can help drive forward a more circular fashion industry, which is vital for ensuring the future of British fashion.”

The move comes after the launch of eBay’s ‘Imperfects Hub’ a place where consumers can buy in-season branded fashion that is not 100 per cent perfect and the expansion of its ‘Brand Outlet’, where customers can shop end of season stock.

“From designer goods to vintage treasures and everyday essentials, eBay has fast become a go-to place for shoppers that want to find unique pieces for their wardrobe or buy better, alongside brands that want to reach new customers or extend the life of their goods,” said Jemma Tadd, head of fashion, eBay UK. “Our patronage of the British Fashion Council is a demonstration of our commitment to UK retail and the fashion industry.

“We look forward to working with Caroline and her team to help lend our skills and expertise in e-commerce and circularity in the fashion industry to developing sustainable fashion solutions for buyers and sellers.”

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