Currys has completed the rollout of electronic shelf labels (ESLs) across all 295 stores in the UK and Ireland.

ESLs synchronise automatically with central systems to ensure online and in‑store prices match.

The digital displays can show product specifications, promotions and QR codes for easy access to more details. Currys said the move ensures price consistency across its stores, eliminating discrepancies between paper labels and online listings.

With the initiative, the retailer is replacing paper price tags with dynamic digital displays to deliver real‑time price accuracy, improve the customer experience and free colleagues to focus on service.

Martin Raper, head of operational excellence for UK and Ireland at Currys, shared the milestone in a LinkedIn post. “We’ve done it!” he said.

Currys previously said more than 150 stores would have ESLs installed by September 2025, with full implementation completed this month. The rollout was delivered in partnership with ESEL supplier Solum and data‑integration specialist Vestcom.

Raper described the programme as a “huge investment” and a “game‑changing step” for stores, adding thanks to partners Solum and Vestcom for their support.

Explaining the benefits, he said the labels increase pricing agility and save over 400,000 manual pricing tasks. “More time for our colleagues to do what matters most, serving our customers.”

The retailer added that customers have reported stores feel smarter and easier to navigate, while the labels’ seven to 12‑year battery life will save millions of pieces of paper annually.

Other retailers have recently integrated ESL technology as part of their strategy. Last month, Norwegian grocery wholesaler NorgesGruppen introduced ESLs through a partnership with Pricer to enhance accuracy, provide instant updates and reduce manual labour.

Also last month, Morrisons announced plans to roll out ESLs across all 497 supermarkets and said it is the first large UK supermarket group to adopt the technology across its estate.

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