British footwear brand Crockett and Jones has launched a new online platform, following a partnership with e-commerce firm Onstate.

The two firms developed a customer management system, built using Magento and Wordpress, enabling content to be intelligently and efficiently re-used throughout the site. The site editors are able to easily associate new content with products, with related product pages updating to promote the content once it is published.

James Fox, Head of Marketing and PR at Crockett & Jones said: “Re-launching crockettandjones.com has been a year-long project for me and my team and finding the right partner who was prepared to take the time to study and appreciate our traditionally minded business was hugely important to us. We are now proud to refer to crockettandjones.com as a website that we think is amongst the best in the business of the finest footwear available.”

Richard Day, director and co-founder of Onstate, added: “We love working with brands such as Crockett & Jones. The product, the content and the story had to come together seamlessly, and that challenged us both creatively and technically.”

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