Cotton Traders has chosen Dynamic Yield’s experience optimisation platform to provide more tailored customer journeys online.

The clothing and footwear retailer is deploying Dynamic Yield’s A/B testing and personalisation technology as it aims to streamline its online customer experience.

The company, which has expanded its digital footprint in the past 12 months, said that Dynamic Yield would enable it to unify its marketing stack for the creation of one holistic dataset to drive cohesive and individualised experiences.

Dynamic Yield helps enterprise brands deliver and test personalised, optimised, and synchronised digital customer interactions.

Commenting on the deployment, Paul Hurst, head of digital at Cotton Traders said: “If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach.”

“With Dynamic Yield, we’re now able to optimise our efforts from a single location, which allows us to increase our experience velocity – an important factor for the agility of our team, especially while working remotely.”

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