Co-op Wholesale has said it will invest £800,000 into the wholesale selling price (WSP) of its own brand lines to lower prices and boost its product selection.

The move will see the number of key lines double from 50 to over 100, with the wholesale business aiming to offer retailers more “high-volume essential products at better value.”

Co-op Wholesale said it has used sales data to identify the most important products for independent retailers, adding that the investment is in line with its promise to provide quality own brand products at competitive prices.

Prices have been reduced by around three per cent on average, with some lines such as mixed peppers receiving an 18.5 per cent reduction.

Additionally, there have been reductions in the alcoholic beverage category, with prices on some items dropping by £3.60.

"We understand the pressures that independent retailers face, and that value is still of high importance and that’s why we remain committed to providing them with the best possible wholesale prices, so they can grow their businesses sustainably,” said Katie Secretan, managing director of Co-op Wholesale. “This investment is a significant step in helping retailers offer Co-op’s high-quality own brand products at prices that allow them to remain competitive and meet customer demand.”

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