The Co-op has partnered with Finnish digital commerce firm Digital Goodie for a new online and home delivery grocery service, as part of efforts to keep up with rivals in the shift to digital services.

The retailer has launched its e-commerce operation to customers within a four kilometre radius of the Co-op store on King’s Road, who will receive goods delivery within two hours, thanks to a new e-bike and digital delivery slot system.

The fast-delivery service, enabled by the e-commerce and bricks-and-mortar operations integration from Digital Goodie, will be extended to eight further London stores in the coming months, before being rolled out to other parts of the UK in the future.

The firm has previously partnered retailers in Scandinavia and the Baltic region, including building a retail cloud shopping solition for S Group, Finland’s largest retailer.

Chris Conway, head of food digital at the Co-op, said: “Our new online shop and delivery service is an essential part of our expanding digital services to our customers.

“In this project, we have been very excited to work together with a modern and agile technology company such as Digital Goodie; the newly launched service is a result of our fruitful cooperation and agile development."

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