Claire's launches new Paris store and teen magazine

Claire’s is celebrating the launch of a new store in Paris and a new fashion magazine for teenagers at this year’s Paris fashion week.

The teen jewellery and accessories retailer describes its new store as a space for consumers to “experience the future of the brand”, while its new magazine, Mini V – developed through Claires’ partnership with Nicola Formichetti and V Magazine – will bring a “youthful lens” to fashion, culture and music for the next generation.

The retailer said that the new store offers “total brand immersion”, including two dedicated ear-piercing studios and a content creation studio.

Kristin Patrick, executive vice president and chief marketing officer of Claire's, said that the new Mini V magazine would also give teens a space to explore deeper topics and a powerful platform to share their voices.

Richard Flint, president of Europe at Claire’s commented: "We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself."

The Claire’s president said that the company’s new Paris store is a portal into the brand and a “glimpse into the future”, adding that the site is full of “immersive experiences and innovative touches”.

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.