Mulberry topped the list for the most searched designer online during London Fashion Week (LFW), followed by Burberry and JW Anderson.

This is according to search intelligence technology firm Captify, which analyses 30 billion searches a month.

The five designer products/fashions which saw the largest increase in online searches were sneakers (60 per cent), minimalist (20 per cent), ‘90’s’ (18 per cent), daywear (14 per cent) and sheer (three per cent).

Ryan Lo topped the list for the largest increase in designer searches over London Fashion Week, seeing a 2,831 per cent rise. Topshop Unique came second (2,661 per cent), followed by Sadie Williams (1,759 per cent), Molly Goddard (1,671 per cent) and Gareth Pugh (1,521 per cent).

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