Burger King opens blockchain loyalty programme
Written by Chris Lemmon
Burger King Russia has unveiled a new loyalty programme, Whoppercoin, which uses blockchain technology to reward customers for their purchases, and can be used to buy burgers when enough coins have been collected.
Hosted on the Waves platform, some Whoppercoins have already been issued. Customers receive one Whoppercoin for every rouble they spend, and a Whopper burger can be redeemed for 1,700 Whoppercoins.
Additionally, as a blockchain token, Whoppercoin can be freely transferred and traded online – meaning that customers can save their rewards, send them to friends or sell them to new buyers.
Ivan Shestov, head of external communications at Burger King Russia, said: “Now Whopper is not only burger that people in 90 different countries love – it’s an investment tool as well. According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”
Max Pertsovkiy, CBDO of Waves Platform, added: “We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution. We are sure that this decision will promote blockchain technology in Russia and will enable the promotion of its benefits and possibilities for a wide audience.”
Burger King Russia will release an app for the scheme in both the Apple Store and on Google Play next month.