Bread Financial is partnering card issuing platform Marqeta to enhance the in-store checkout experience for shoppers using Bread PayTM, its suite of Buy Now, Pay Later (BNPL) products.

Using Marqeta’s platform, Bread Financial is set to launch its Bread PayTM card, a one-time use card which delivers ‘Pay in 4’ and instalment loan products in-store and online.

The Bread PayTM card gives in-store shoppers at participating retailers the ability to apply for and immediately use their preferred Bread Pay product without downloading a third-party application.

Val Greer, executive vice president and chief commercial officer at Bread Financial, said: “Bread Financial is at the forefront of innovation in the BNPL space, and this relationship is a continuation of our dedication to create tech-forward and industry changing solutions that give shoppers more flexibility and choice.”

She continued: “We are proud to partner with Marqeta to offer new flexible payment options that will keep the merchant’s brand at the forefront of the path to purchase and deliver a more seamless experience for the end user.”

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