Boots to open 30 new beauty halls

Boots UK has announced it will open 30 beauty halls across the UK.

The launch is part of the health and beauty retailer’s multi-format store strategy.

The beauty halls are smaller versions of the reinvented beauty halls that can be found in 60 Boots flagship stores, including Covent Garden in London and The Trafford Centre in Manchester.

They will feature in smaller Boots stores in towns across the country – from Burton-on-Trent to the Isle of Wight.

Featuring trending zones, discovery areas, and consultation spaces, the beauty halls will offer a range of products including cult brands like Drunk Elephant, Fenty Beauty, and MAC.

Boots has added 65 new beauty lines to its range since the beginning of lockdown.

“We are so pleased to launch even more reinvented beauty halls on UK high streets, furthering our position as the UK’s number one for beauty,” said Seb James, manging director, Boots UK. “While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond.”

James added: “As we are now out of lockdown and life is starting to look more normal, I am confident that our beautiful new beauty halls will help to drive more footfall into Boots as well as to local high streets more broadly.”

As part of the move, more than 100 new Boots beauty specialist roles will be added. Their role is to provide personalised, brand-neutral beauty and skin care advice to customers for free in stores.

Boots now offers reinvented beauty halls at 90 of its stores across the UK with the addition of these 30 smaller formats.

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