Boots records best ever sales on Black Friday

Sales at health and beauty retailer Boots grew by 15 per cent in December 2022, compared with the same month in 2021, with the company recording its best ever sales day during the quarter.

The company said sales on its website accounted for 18 per cent of total retail sales and helped Boots to record its biggest ever day of sales on Black Friday (25 November).

The Boots app accounted for 26 per cent of sales and growth areas included electrical beauty products and fragrances.

The retailer said that it had seen increased footfall and claimed its stores had attracted eight per cent more customers than the average footfall seen in other UK shops. Boots attributed this to increased tourism and workers returning to offices.

Commenting on the news Sebastian James, managing director of Boots UK & ROI, said: “It has been another positive quarter for Boots. Our focus on giving customers our best ever value to help with cost-of-living pressures, as well as continued investment in our digital capability and in updating our store estate has resulted in increased retail sales and market share growth for the seventh consecutive quarter.”

He added: “Our Black Friday and Christmas performance was particularly pleasing and I would like to thank the teams for their huge efforts in bringing our customers genuinely fantastic offers.”

The health and beauty retailer recently trialled a partnership with Uber Eats in 14 stores. Customers within range can choose from over 900 of the retailer’s products – from toiletries to minor ailment medicines and skincare – and have them delivered to their door by Uber Eats.

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