Cashless payments provider tappit has announced a three-year strategic partnership with Bestival and Camp Bestival.

Rolling out this July, festival-goers will use tappit’s contactless payment wristbands for the first time, saving time in queues, getting more secure transactions and letting the festival organisers gather data on their habits to enable enhanced experiences in the future.

By going cashless, events have much greater potential to eradicate transactional fraud and theft, suggested tappit, adding that the insights provided can also help address health and safety challenges through improved crowd flow and event management.

“Bestival has always been about escapism, creating an otherworldly wonderland, where you can leave all the stresses of real life behind”, said Bestival co-founder and curator Rob da Bank. “We think tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more care-free for festivalgoers.

“They also give us the sort of real-time data insights that can help us with a lot of things like crowd management. We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easy-going for everyone,” he added.

Jason Thomas, tappit’s chief executive, said the process of going cashless is not as costly, complicated or time-consuming as people may think.

“Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month,” he stated. “We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”

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