Barbour has partnered with e-commerce delivery technology company Metapack to lead its online shipping and returns operations.

The partnership will see Barbour use Metapack’s Delivery Manager, Delivery Options and Returns Portal as the heritage brand looks to access more carriers, automate shipping and returns, and to extend more delivery options to consumers.

Metapack said the partnership will enable Barbour to reduce processing times for deliveries, access the world’s largest carrier library, and reduce the need for costly and complicated carrier onboarding processes.

Metapack also claimed their product, Delivery Manager, will enable Barbour to select the right delivery service orders, and generate carrier compliant labels and customs documents for shipments.

In addition, Metapack claimed its Returns Portal will enable Barbour to automate its return process and will allow Barbour’s customers to choose from 350,000 drop off locations.

“Having the correct technology in place is key for us as we as we continue to evolve our brand, e-commerce offering and fulfil on our delivery promise to our customers,” said Gareth Dixon, group financial controller at Barbour. “By leveraging Metapack’s technology not only do we have a single gateway to different carriers and flexible services, we’re also able to automate key shipping processes and reduce the reliance on our IT resources. “

He added: “Most importantly, we’re able to strengthen the buying experience for our consumers at every stage in their online journey – from checkout to delivery and even returns.”

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