Asda revamps order management

Asda is continuing its retail transformation plans with new order management technology.

The supermarket retailer chose the new tech, from Blue Yonder, to modernise its order management.

It is also teaming up with Bringg, the delivery platform, to improve its supply chain capabilities.

“Omni-channel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, chief information officer, Asda. “We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments.”

The move follows the retailer’s recent roll out of several new HR technologies, covering absences, benefits, learning, recruitment, capital management, compensation, and analytics, as part of its wider digital transformation plans.

The technology, provided by cloud application for finance and HR company Workday, is designed to enable the supermarket brand to offer personalised employee experiences and gain a unified view of its 140,000-strong workforce.

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