Asda launches app-based loyalty programme

Asda has announced the roll out of a new loyalty programme across 633 UK stores, as well as online through for delivery and its click & collect service.

Asda Rewards has been in customer trials in different regions since October 2021.

The app-based awards scheme has already seen over one million customers sign up.
Customers using Asda Rewards earn pounds, not points, building up a Cashpot to spend in Asda store or online, simply by doing their usual grocery shop.

“We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their Cashpot,” said Mark Baxter, senior director for Loyalty at Asda. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”

Shoppers earn Asda Rewards every time they shop by scanning their app when they check out.

They will also be rewarded by completing in-app missions like its ‘Back to School’ mission, where customers receive £5 into their Cashpots when they spend £25 on George school uniform.

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