eBay has promoted Eve Williams to the role of general manager and senior vice president of its UK business operations.

Having joined eBay in 2020, Williams previously spent seven years as global brand manager at fast-fashion retailer Asos.

Williams takes over the role from Murray Lambell, who having been in the role since 2020, has now been promoted to global general manager of the home, garden and refurbished categories based at eBay’s European headquarters in Bern, Switzerland.

Williams said she was “incredibly privileged” to be stepping into the role at an exciting moment in eBay’s 28-year history.

“In the UK, millions of people use our platform to buy and sell everyday, while hundreds of thousands of small businesses across the country use eBay to reach millions of customers across all our key categories whether that’s car parts & accessories, homewares, preloved fashion or refurbished tech,” she said.

Williams added that as UK shoppers think much more about the environmental impact of how and what they buy, eBay is uniquely positioned to offer a “smarter, more sustainable place to shop”.

eBay recently acquired AI-based compliance technology provider 3PM Shield to help identify counterfeit items being listed on its website.

eBay said that it will use 3PM Shield’s technology to prevent the sale of fake items, unsafe products and illegal goods, as well as help the retail firm tackle suspicious or harmful seller behaviour.

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