Very to rollout AI-assisted search functionality

The Very Group is set to implement new search, browse, and autosuggest tools across its website and app.

As part of a new partnership with tech platform Constructor, the online retailer said it will roll out changes in several phases.

The first phase of changes will use a combination of AI, Machine Learning, and natural language processing tools to learn from anonymous individual interactions to “optimise the product discovery experience” and provider customers with “faster, more personalised” search results.

Very also outlined longer term plans to implement further customer experience improvements in future, including a personalised quiz feature that will help customers to “discover the right items across all product categories”.

“Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor,” said Paul Hornby, digital customer experience director at The Very Group.

Hornby continued: “The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.”

The new tech roll out comes as the most recent for Very, which recently partnered with Benefit Cosmetics for a virtual make-up try-on feature.

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