Retail sales at The Very Group were up by more than two per cent in the run up to Christmas.

The online retailer said that the strong results, which were nearly 20 per cent up on pre-pandemic levels, were largely driven by sales in its toy and home categories.

Toys, gifts and beauty were up by almost 18 per cent, while home saw a 10 per cent rise.

According to the retailer, games consoles and Ninja air fryers were among the best-selling items.

However, including Littlewoods, overall group retail sales were down by 1.3 per cent.

The retailer’s chief executive Lionel Desclée warned that he expects the high cost of living to create challenges for all retailers over the next 12 months.

“We recorded year-on-year growth in Very and grew market share despite the challenging backdrop,” said Desclée. "As expected, our customers prioritised toys, gifts and beauty items for their loved ones, justifying our decision to invest in stock within the category.”

The Very Group recently launched new virtual make-up try-on features on its app. Powered by Augmented Reality (AR) tech, shoppers can now try-on 24 lip products in Very’s mobile app.

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