UGG launches shoe refurbishment programme

UGG has launched UGGrenew, a refurbishment programme for its shoes.

The retailer has partnered with NuShoe, a shoe repair company, which will offer three different kinds of refurbishment option.

RENEW – which will set customers back $80 – involves a complete, handcrafted restoration. NuShoe updates the pair of Classic Boots with new bindings and a fresh Treadlite by UGG outsole. Additionally, the service carefully steam cleans the shoe inside and out with naturally derived detergents, helping lift stains, remove odor, and condition the leather.

RESTORE – which costs $60 – involves a steam clean of the shoe and a replacement sole.

REFRESH – the cheapest option at $40 – is simply a steam clean of the shoe.


"UGG has made so many strides over the last year identifying key pillars to create a brand that makes positive impact through tangible results," said Dave Powers, president & chief executive of Ugg-owner Deckers Brands. "We will continue putting the people, the planet, and our products at the forefront of our decision-making."

The chief exec added: "UGG is committed to being a more regenerative brand – one that prioritizes long-term value over short-term gain by restoring the health of people, communities, and the planet."

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.