Mobile integration ‘now critical for retailers’

A quarter of UK consumers use smartphones or tablet over any other device when completing online purchases, highlighting the importance for retailers to optimise their mobile platforms, according to a new study.

Research from e-commerce firm Tryzens found that 75 per cent of UK consumers now own a smartphone and 61 per cent own a tablet or iPad. Almost a quarter of survey respondents (24 per cent) stated that they prefer to make their online purchases via a smartphone or tablet rather than through a laptop.

The research also revealed that social networks and retailer-specific shopping applications were seeing increased consumer engagement, representing a growing share of user shopping activity that aligns with the mobile experience.

Andy Burton, CEO of Tryzens, said: “With consumers spending more and more time on their smartphones, using them to bridge their interaction with every aspect of life, including a growing preference for shopping online, retailers are compelled to change the way they design e-commerce customer experiences.

“The advances in smartphone technology, and the digital transformation of retail business systems has enabled users to have richer, easier, more seamless omnichannel shopping experiences via the convenience of a mobile device.”

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement