UK supermarket giant Tesco will be discontinuing its Tesco Direct non-food online commerce service, after the firm determined that “there is no route to profitability for this small, loss-making part of the business”.

The business will close from 9 July, with a range of items that were previously available on Tesco Direct being made available to the retailer’s main tesco.com site. Tesco will also explore opportunities to rebuild the offer on a single online platform, creating a simpler experience for customers.

A message on the Tesco Direct website read: “Tesco Direct is closing on 9 July 2018. It may now take 2-5 days to receive your order. If your order is delayed, our customer service team will contact you.”

"We want to offer our customers the ability to buy groceries and non-food products in one place and that's why we are focusing our investment into one online platform,” said Charles Wilson, CEO of Tesco UK and Ireland.

“This decision has been a very difficult one to make, but it is an essential step towards establishing a more sustainable non-food offer and growing our business for the future.”

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