Superdrug & TikTok to collab for talent show

Superdrug is collaborating with TikTok to run a talent competition.

Inspired by products available at Superdrug, entrants to #SuperShow will complete three challenges and the final of the event will be live streamed on TikTok UK.

Superdrug will take over TikTok UK’s For You Feed from 13 July with TikTok's premium TopView format, Branded Hashtag Challenge and new TopFeed product.

#SuperShow will set new weekly challenges for the community with the finale broadcast live on TikTok on 9 August.

Superdrug’s 800 stores across the UK and Ireland will feature TikTok adverts for the project and the competition will feature the first ever Superdrug branded bespoke music track.

Gemma Mason, head of marketing at Superdrug, commented: “Superdrug has embraced TikTok over recent years with our store teams immersing themselves in content creation and their own local accounts, so we are thrilled to have even more of a presence on the app and bring the #SuperShow talent search to our customers.”

Holly Harrison, luxury, fashion & retail brand partnerships at TikTok, said: “We believe the #SuperShow will really appeal to TikTok creators and create a buzz online within the TikTok community.”

She added: “Working with Superdrug is an exciting collaboration, and we look forward to seeing the looks created by those who take part in the challenges.”

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