Samsonite unlocks personalisation solution from Wunderkind

Luggage manufacturer and retailer Samsonite, has partnered with behavioural marketing technology provider Wunderkind to improve on-site experiences and increase digital revenues.

Founded in 1910, Samsonite has seen the percentage of products sold online increase in recent years, so has been relying on its email channel to communicate directly with customers and drive a significant portion of their digital revenue.

Additionally, as the e-commerce luggage space became increasingly competitive, Samsonite built an abandonment email programme to help nurture shoppers at the consideration stage of their buying journey.

To further increase performance and personalisation, Samsonite turned to Wunderkind to help scale its email re-marketing channel. With a mix of technology, tactics and consultancy services, it helped the retailer identify and recognise more of its web traffic down to an email address, improving the on-site identification rate to 24.5 per cent of traffic.

This let the brand grow its triggered email reach by more than eight times, which improved cross-channel customer experience and recovered more abandoned revenue. Revenues as a result of the activation saw a six-fold increase and a month after launch Wunderkind was contributing 7.24 per cent of Samsonite’s total digital revenue.

Jay Nigrelli, vice president of e-commerce at Samsonite, said: “Wunderkind’s technology allows us to grow our email database, recognise more shoppers on-site, and deploy high-converting behavioural emails at an unprecedented rate, all with minimal resources and time invested on our end."

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