Sainsbury’s is trialling new scan, pay and go technology in its Clapham North Station shop, in what it claims to be a UK supermarket first.

Using the latest version of the SmartShop app, customers can use their smartphones to scan shopping as they go and then pay for it through the app, from anywhere in the store, using Apple Pay.

Customers can already use SmartShop in 68 Sainsbury’s supermarkets, but the scan, pay and go trial in London will take this technology to the next level. The app is growing in popularity with Sainsbury’s customers – there are over 100,000 SmartShop transactions and between 3,000 and 4,000 new customer registrations every week, according to the supermarket chain.

Sainsbury’s group chief digital officer Clodagh Moriarty, said she was delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free. “The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go.”

In addition to paying in the SmartShop app, the store in Clapham will also have both self-serve checkouts and manned checkouts, for customers who might prefer to pay at a till. Sainsbury’s will use customer feedback to develop and improve the experience before testing the technology in different store types and locations to learn more over the coming months.

Earlier this year, the Co-op started trials of a new mobile app where customers can checkout their in-store purchases on their phone, without visiting a till.

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