Sainsbury’s has begun trialling a 30-minute Click and Collect grocery service, making it the first supermarket to offer sub one-hour collection options.

The pilot, which is taking place from the supermarket giant’s Pimlico store, will allow customers to order their shopping via the Chop Chop app and pick it up from store just 30 minutes later, for no fee.

During the trial, which is limited to the Android version of the Chop Chop app, customers will be able to select and pay for up to 25 items for collection in 30 minutes, seven days a week.

The orders will be packed and ready for the customer to retrieve by showing their order number at the store’s Chop Chop desk. This number will be available via the app or can be sent in an email depending on the preference of the customer.

Clodagh Moriarty, director of online at Sainsbury’s, commented: “We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility. The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want.

“We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute Click and Collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”

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